Demand Sensing

It has long been understood that consumption data (retail POS data) is the best source of true demand. The integration of this downstream data into your demand forecasting process leads to a step change in short term forecast accuracy allowing you to drive action that resolves supply chain issues before they hit your organisation. The ActNow Demand Sensing Platform has been developed to service all types of consumer goods and retail companies

Improve Forecast Accuracy

Our advance demand sensing and shaping algorithms which have embedded AI capability, analyses retail sales history and inventory information at the SKU, store day level as well as overall supply chain information to generate the expected sales and associated order forecast from the retailer DC. The solution manages both base and promotional sales activity

Manage By Exception

With so much information available our solution takes you to areas that you need review and possibly action. Highlighting for example category promotions via our category pricing monitoring; increase in retail stock where there is no change in consumer sales rates. Listing changes and potential wastage/returns issues.

Simplify Your POS Management Process

Each day or week we collect and normalize POS data from each of your retailers. We run it through our intensive quality assurance processes, transform it into useful information and make it available to your PC We take ownership of the entire process-from data collection to report delivery and alerting of exceptions. The result: timely and actionable POS information delivered in a consistent format.

Add More Value to Your Retailers

With better information and improved consumer insights, you will be in a better position to advise your buyers on the trends that are occurring in the marketplace. This will enable them to provide more localised and profitable assortments, better allocations and optimised pricing-factors that keep consumers shopping longer and more often.

Analyse Your KPIs Visually With Dashboards

Through ActNow dashboard reporting, you'll gain fast and broad overviews of the health of your business without the need to invest in costly BI software. Drill down into retailer scorecards to analyse sales, margin and turn for all your retailers. Access visual analyses of your KPIs through charts and graphs. And gain visibility into key metrics such as same-store sales, margin, turn, sell-through for one or all of your retailers.

Supported Retailers

Tesco Link
Asda Retail Link
J Sainsbury Horizon
Morrisons
Co-op
Boots
B&Q
Homebase
Wilkinson
Amazon
Play
Carrefour

For a full list of automated retail feeds please contact us

Integrate Multiple Data Sources

We can integrate your retailers' POS data with your own item and location master data as well as your internal supply chain data. We can also incorporate data feeds from a number of third-party sources such as demographic, climate and mall information providers. This can help yield even greater consumer and sales insights and provide you with a competitive advantage.