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11 Jul AINSWORTH PET NUTRITION: Selects Exceedra’s TPM/O Solution

Exceedra is proud to announce that Ainsworth Pet Nutrition has selected the Exceedra Integrated Business Planning solution, including Trade Promotion Management and Trade Promotion Optimization (TPM/TPO) which will enable Ainsworth to optimize their business and sales & operations planning processes to support the company’s growth strategy. Founded more than

75 years ago by George Ainsworth Lang, Ainsworth Pet Nutrition’s mission is to deliver optimum nutrition through high-quality foods and treats made with real, natural ingredients.

Chris Rice, VP Sales and Marketing N.A. at Exceedra said: “We are very excited to be working with the Ainsworth team to improve their capabilities and systems. Ainsworth is rapidly growing and has reached the point where it was time to upgrade systems and processes to better support the organization needs.”

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