All Resources

ibp-website-3
White Paper: IBP Success

Today’s consumers have it all, with more choice at lower prices resulting from the explosion of the internet and increasing retailer sophistication. Brand loyalty is no longer the norm, with two thirds of millennials likely to switch brands if they can buy a similar product...

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weetabix
Case Study: Weetabix UK

Trade spend for Weetabix is, as for many manufacturers, the largest single budget in the business and as such there is a strong pressure to ensure it provides as much return as possible by reaching new consumers as well as securing consumer loyalty. The lack of...

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revenue-management
White Paper: Revenue Management

The global retail environment today is evolving at a rapid rate. Shoppers have become savvier and more sophisticated, while organizations (retailers and manufacturers) are scrambling to innovate and battling just to stay in the game. The Consumer Goods industry is getting more complicated with the...

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tpo-high-res
White Paper: Framework for TPO

In the super-competitive consumer goods marketplace, profitable trade promotions require the right framework and the right tools. Today, though the economy may be making a come-back, disposable income is still in short supply and there is incredible price transparency across channels. The goal is to...

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exceedra-overview-test
Fact Sheet: Exceedra Overview

Right Investment. Right Results. Exceedra is a global solution to the consumer goods sector, delivering business planning and insight capabilities across commercial, financial and supply chain departments....

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aspall
Case Study: Aspall Cyder

Aspall’s cider business has more than trebled (+340%) in just four years despite the economic downturn. This sharp increase in sales has proved challenging; in 2011 the company came close to being overwhelmed by demand. Aspall products are being shipped nationally in a variety of...

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tpm-bill-of-rights
White Paper: Trade Planning

We all know from history class that the Bill of Rights is a declaration of amendments to the Constitution of the United States designed to establish the fundamental principles of law and improve the way our country is governed. Though Trade Promotion Management (TPM) hasn’t...

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cbp-test
Fact Sheet: Customer Business Planning

The demand on commercial teams to deliver improved business performance never ceases in today’s trade environment. Sales teams are poorly equipped and use disparate systems, spreadsheets and data sources which are built for control rather than commercial decision making....

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cgt-iq-report
CGT IQ Report: Trade Promotional Spend

In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management....

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vision-express
Case Study: Vision Express

With a particularly complex retail model, Vision Express was finding their existing forecasting solution and business processes not fit for purpose....

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jbp-test
Fact Sheet: Joint Business Planning

Cost and time effective collaborative planning with insights that maximize opportunities between suppliers and retailers, realizing shared objectives that increase sales, profits and growth....

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trends-myths-realities
White Paper: Trade Planning

The CPG world has changed, yet from a trade planning perspective, most are stuck in the “TPM Matrix” following the same approach to seek improvement in trade effectiveness. This white paper will explore some of the myths and realities in integrated trade planning that have...

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customer-business-planning
White Paper: CBP – The Right Stuff

An increasing number of Consumer Packaged Goods (CPG) companies worldwide are turning their attention to trade improvements as a way to bolster the bottom line. If improved trade effectiveness and better forecasting are in your sights, then Customer Planning needs to be the launching pad. Customer...

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ibp-test
Fact Sheet: Integrated Business Planning

Integrated Business Planning (IBP) is the process of integrating sales, finance, product supply teams and processes into one planning cycle with insights to drive a close alignment between operational efficiency, agility and strategic business performance....

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integrated-insights-test
Fact Sheet: Integrated Insights

Streamlined and automated process of transforming data into actionable insight: collect, harmonize and distribute external data e.g. POS, syndicated or study data for timely use by functions along the decision making process....

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tpm-test
Fact Sheet: TPM/Optimization

Price and promotion have become a primary driver of sales in the consumer goods industry. This trend has led to the levels of trade promotion spend to rise to 30% of revenue....

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moores
Case Study: Moores Furniture Group

In order to stay competitive in the financial crisis in 2008, Moores Furniture Group contacted Exceedra for a rapid implementation, user friendly interface and future-proof integration with their legacy ERP systems....

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hozelock
Case Study: Hozelock UK

Global gardening supplies group Hozelock has a number of subsidiaries across Europe. In order to improve customer service levels and reduce inventories they sought to improve forecast accuracy....

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bernard-matthews
Case Study: Bernard Matthews

The implementation of Exceedra is enabling Bernard Matthews Farms to achieve a better return on promotional investment, allocate promotional spend in the right place for the right reasons, integrate and co-ordinate sales forecasts....

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emi
Case Study: EMI UK

The implementation of Exceedra is enabling EMI Music to achieve better retail insight across Europe helping them to improve sales....

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