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28 Nov BAYER US: Selects Exceedra’s IBP & TPM/O Solution

Bayer US has selected the Exceedra Integrated Business Planning solution, including Trade Promotion Management and Trade Promotion Optimization (TPM/TPO).

After evaluating the marketplace, Bayer US has selected Exceedra to help better manage their sales planning and trade promotion management process. Bayer selected Exceedra due to the system’s superior functionality and ease of use, as well as their strong customer references, including recommendations from the Bayer UK team. Exceedra has proven the ability to support global organizations and deliver a scalable system, with full end to end functionality.

Chris Rice, VP Sales & Marketing at Exceedra commented: “We are very excited to be expanding our partnership with Bayer in the US, following the success of our TPM implementation in the UK.”

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