30 Oct CHICAGO EVENT REVIEW: Integrated Business Planning and Revenue Management

On Tuesday 23rd October, Exceedra hosted their first ever US event: ‘The Integrated Business Planning & Revenue Management Forum’. The forum was attended by over 50 professionals from 30 consumer goods companies from across the US. Thank you to all those who attended, the day turned out to be a huge success.

The event offered a day dedicated to discussing the role that price and promotion play in driving and achieving profitable growth, in a selection of interactive working sessions designed to help you identify the drivers behind success. Delegates listened to real life CPG companies: ACH Food, California Olive Ranch, Keurig Dr Pepper and pladis UK, along with presentations and learnings from leading consultants: Simon Kucher & Partners, Clarkston Consulting and The Partnering Group. Presentations throughout the day focused on the main challenges facing consumer goods companies on the journey to true IBP.

The aim of the forum was to enlighten delegates and give the chance to share common experiences and learnings on how IBP can give structure to a business. All delegates agreed that to succeed on your IBP journey you need to continuously manage the change effectively and get executive sponsorship.

Integrated Business Planning (IBP) uses strategic, financial, sales and operations planning (S&OP) processes. Barriers between operations and finance are broken down to create a unified process allowing consolidated financial reporting with full visibility and collaboration from start to finish. The net result is measurable and sustainable cost reductions and improved ROI.

The day concluded with a networking session providing the opportunity to review and further discuss the topics covered on the day.


The feedback from the event was extremely positive with delegates describing the event as:

“Extremely useful and interesting”

“A great insight into Exceedra and the IBP process”

The event has now finished, to request the slides for the day please fill out the form below.

First Name (required)

Last Name (required)

Company Email (required)

Job Title (required)

Company (required)

Mobile Number (required)

Country (required)

Exceedra are pleased that 100% of delegates would recommend our events to their peers and we look forward to hosting more events in the US in the new year.