08 May EXCEEDRA BREAKFAST BRIEFING: Supporting Revenue Management through Advanced Analytics
On July 2nd, Exceedra will be hosting a Breakfast Briefing for Consumer Goods Professionals on: “Supporting Revenue Management through Advanced Analytics”
At this briefing, Exceedra will host On-Drive consulting to talk through how analytics are critical in supporting a Revenue Management team. The right analytics will drive the right strategy and execution, that should result in sustainable performance. We will look at the different sources required to build a full picture and how these can be fed into a robust Revenue Management framework. The session will include real examples from the market of where analytics has been central to successful plans.
During the session, we will be discussing:
- Practical support for Revenue Management
- Linking analysis to Revenue Growth levers
- Balancing short & long term objectives
Tom Driver – Head of Business Consulting, Exceedra
Steve Rimmer – Managing Director, On-drive Consulting
Steve is a successful FMCG professional, having worked for major FMCG manufacturers such as; Nestle Purina, Heinz, Premier Foods, and pladis global (United Biscuits). Steve’s background is sales, however, he moved into the role of Market, Strategy & Planning Controller at pladis (UB) , where he drove commercial strategies and Revenue Management across some of the UK’s biggest brands such as; McVities and Jacobs. Steve then advanced to the role of Head of Sales Capability at pladis. In that role, Steve created, published and launched the Sales Competencies and the Capability Strategy for pladis sales.
On the strength of this, Steve set up “On-drive consulting” in Jan 2018 which specialises in project/consultancy work and interim placements across Sales, Commercial Strategy, Revenue Management and Sales Capability. In a short period of time, Steve has worked with household brands such as Quorn & Tyrrells, an FMCG business new to the UK, and as an associate to Exsellence.
Tuesday July 2nd
etc venues – Monument, 8 Eastcheap, London, EC3M 1AE