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03 Mar GARTNER MARKET GUIDE: Exceedra listed as representative TPM vendor

Exceedra have been listed as a representative vendor in Gartner’s Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry for the third time in a row.
“As consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners,” Gartner have listed the vendors for TPM and TPO globally.
The Exceedra Integrated Business Planning solution simplifies Trade Promotion Management and Optimization, Customer Planning and Joint Business Planning, connecting teams through real-time visibility, and improving control.

 

 

Gartner Inc, “Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry” by Ellen S Eichhorn | Stephen E. Smith, February 2nd 2017
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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