03 Mar GARTNER MARKET GUIDE: Exceedra listed as representative TPM vendor
Exceedra have been listed as a representative vendor in Gartner’s Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry for the third time in a row.
“As consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners,” Gartner have listed the vendors for TPM and TPO globally.
The Exceedra Integrated Business Planning solution simplifies Trade Promotion Management and Optimization, Customer Planning and Joint Business Planning, connecting teams through real-time visibility, and improving control.
Gartner Inc, “Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry” by Ellen S Eichhorn | Stephen E. Smith, February 2nd 2017
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