Enabling the Consumer Driven Value Chain

Consumer goods companies face extreme pressure to simultaneously grow revenue and margins in a challenging environment of value-conscious consumers and rising commodity costs.

To achieve this effectively, companies need to get the right mix of:

• Consumer centric sales marketing and supply chains capability
• Best-in-class sales marketing and supply chain programs
• Rapid product innovation

These requirements need to be supported by robust insight and planning processes such as S&OP or use of Demand Signal Repositories to be more consumer/customer centric.

And while most organisations obtain the information necessary to support these objectives, efficiently integrating insight and planning has proved to be difficult .

Transforming data into actionable insight for sales, supply, marketing and finance requires deep industry knowledge and experience.

Consumer Goods companies such as Heineken, Twinings, Revlon, Gu Chocolate Puds, CP Foods and Tayto use Exceedra to drive out complexity to achieve:

• Increased sales
• Better returns from promotional investment
• Increases in distribution and availability
• Reduced working capital
• Reduced supply chain cost
• Improved asset utilisation and supply chain cost
• Improved productivity

All of which needs to be supported by robust demand and supply plans.

Particularly making the information easily understood and acted upon by the right people in the business, so as to enable the support of efficient organisational and departmental planning.

Whether it’s handling challenges around branded or own-label businesses, or if you’re a large or small industry player, the importance of insight driven planning is critical to all companies that wish to work well in today’s consumer good market.

• Commercial Insight and Planning
• Gain deeper and more real-time insight into sales information.Saves days of time in data analysis and planning around Trade promotional management, Joint business planning, budgeting forecasting and S&OP. Leading to optimal sales performance.
• Supply Chain Insights and Planning
• Provides a single view of forward demand forecasts and constrained supply and production requirements. Improves speed of corrective actions, as well as improved planning capabilities.
• Category Insight & Planning
• Deeper insight into how categories are performing supporting insight discovery across the multiple data sets within the organisation. Saving days of effort to get to insights faster and better.
• New Product Development and Recipe Management
• Shorten development times in NPD process and ensure organisational  alignment though streamlined processes.   Enables full control of this key asset of any consumer good company.
• EPOS Demand Signal Repository
• Improve services to retailers via real-time demand data distilled into useful, actionable information. Leads to maximised availability and responsiveness.  Single location for EPOS data and other market data.