Enabling the Customer Driven Value Chain

Strategic Planning and Trial Planning
- Sales and market planning is a challenging task in any industry, but particularly so in pharmaceuticals with its complex markets, distant planning horizons and a multitude of data sources. Spread sheets are widely used, but often break down under the inevitable complexity. Users need to be able to change data on volumes, values, market shares, patient numbers, prescriptions and days of therapy. They also need statistical forecasting and both bottom-up and top-down adjustment tools across all metrics.
Commercial Insight and Planning
- Gain deeper and more real-time insight into sales information to enable faster responses to demand fluctuations. Saves days of time in data analysis and planning and leads to optimal sales performance.
Supply Chain Insights and Planning
- Provides a single view of forward demand forecasts and constrained supply requirements. Improves speed of corrective actions, as well as improved planning capabilities.
Category Insight and Planning
- Deeper insight into how categories are performing against a range of criteria and across a range of data sources. Enables improved view of buying patterns and fluctuations in demand.