29 Jul POI SUMMIT: Exceedra Sponsor the Pre-Conference Symposium, September 25 2019
Exceedra and Clarkston Consulting, in collaboration with the Promotion Optimization Institute (POI), will host “Supercharging the Trade Transformation Journey: from TPM to Revenue Growth Management”, a Pre-Conference Workshop for Manufacturers and Retailers.
This interactive deep-dive workshop will:
- Present leading capabilities and impacts on organization, processes, advanced analytics and systems relating to organizational transformation.
- Lead an interactive discussion on the trade journey transformation using best practice case examples, then how to move from trade promotion management to optimization to RGM.
- Provide an opportunity for Cross-functional Participants (from trade, finance, supply chain, catman, shopper, IT, Sales, marketing, analytics, etc.) to get questions answered, share and gain insight into leading practice, lessons learned, and receive personalized next steps for innovation and profitable growth, regardless of where you are on your journey.
Wednesday 25th September
Hyatt Regency Morristown, NJ
POI SUMMIT – September 25-27
ACHIEVING GROWTH THROUGH RGM, RETAIL EXECUTION, ECOMMERCE & ANALYTICS EXCELLENCE
As a sponsor of POI, the Exceedra team will be at the conference in Morristown, New Jersey on September 25-27th at the Hyatt Regency.
At the Summit, CPG’s and Retailers will learn how to improve on shelf availability, innovative merchandising, and effective pricing and promotions including RGM, and advanced analytics leading to mutual growth. According to the POI 2019 Trade Promotion and a Retail Execution Survey many retailers and manufacturers are continuing to organizationally structure themselves based on old paradigms. Our number one focus is the consumer, yet roles, processes, and systems are still internally focused, not optimal, and in many cases broken. Organizations need to step back and create a “Holistic Enterprise,” de-siloed approach.