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06 Nov POI TPx VENDOR REPORT: Exceedra Named ‘Best-In-Class’ 2017

The Promotion Optimization Institute (POI) released the Trade Promotion Panorama Report and Named the ‘Best-in-Class’ Vendors for 2017. Exceedra have been included in this esteemed list and received a distinction as ‘POI Best-in-Class for Field Analytics/Insights and S&OP Capabilities.’

The TPx Panorama report identified the vendors they recognized as helping retailers and consumer goods executives manage their trade promotions more effectively. Within this category, Exceedra stood out for its “strong financial orientation.” POI went on to discuss Exceedra’s embedded predictive and post event analysis, saying “for analytics we rate it as Above Average. It is a superior analytical product.”

Promotion Optimization Institute (POI) identified one of the key differentiating factors for Exceedra, as their “strong blend of analytics, usability, and industry expertise; we often don’t see this balance in other vendors.”

The report described the Exceedra landing page and dashboard as excellent, and discussed the benefits of being early adaptors of Microsoft Power BI. In particular, POI liked the consistency of the report look and feel across the Exceedra application. “There is the ability within the tool, to create personalized dashboard elements and make them pervasive over time, even though the standard reports are robust and insightful.”

POI see Exceedra becoming a global player. Exceedra have a focused strategy, are avoiding the pitfalls of the “deployment quagmire,” speak the business (as opposed to technology) language in selling situations, and have good client references.

The TPx Panorama report concluded by saying: “If you are seeking quality in both TPM & TPO as an integrated, yet modular, proposition, have global intentions and often look at promotions from a financial perspective, the Promotion Optimization Institute (POI) are recommending Exceedra.”

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