Case Study: Bernard Matthews

About This Project

The implementation of Exceedra is enabling Bernard Matthews Farms to achieve a better return on promotional investment, allocate promotional spend in the right place for the right reasons, integrate and co-ordinate sales forecasts and proactively predict performance. Ultimately driving return on trade spend and improvements in forecast accuracy.

Bernard Matthews Case Study
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Category
All Case Studies, All Resources, Downloads, Trade Promotion Case Studies, Trade Promotion Resources