Video: Getting Customer Planning Right – The Launch Pad for Trade Improvement

Video: Getting Customer Planning Right – The Launch Pad for Trade Improvement

Make it easier to use, and it will get used.  Better Plans lead to better results.  It sounds so easy and yet CPG companies all struggle to break through the barriers to elevate customer planning beyond the spreadsheet world today.

In this 1 hour webinar CPGmatters and Exceedra define and address the necessary components to enable best in class customer planning in your company.  Learn how setting the right customer planning foundation provides the launch pad for improving trade management and driving better trade spend effectiveness.

About the Presenter: 
Chris Rice is a CPG industry veteran with a career’s experience in sales & marketing. His knowledge, leadership, and strategic vision are the culmination of engagements with over 80 CPG companies, including many industry leaders. This experience comes from his work at the Quaker Oats Company, CAS, Information Resources Inc. and IBM DemandTec, providing extensive expertise in the areas of Trade Promotion Management (TPM), predictive customer planning, strategic trade and marketing planning, retail execution and shopper insights. His passion for understanding customer needs and developing winning strategies to solve business challenges continues to fuel his success.

FILL OUT THIS FORM TO WATCH THE PRERECORDED WEBINAR

Authenticate

 

Video: Getting Customer Planning Right – The Launch Pad for Trade Improvement

Video: Getting Customer Planning Right – The Launch Pad for Trade Improvement

Make it easier to use, and it will get used.  Better Plans lead to better results.  It sounds so easy and yet CPG companies all struggle to break through the barriers to elevate customer planning beyond the spreadsheet world today.

In this 1 hour webinar CPGmatters and Exceedra define and address the necessary components to enable best in class customer planning in your company.  Learn how setting the right customer planning foundation provides the launch pad for improving trade management and driving better trade spend effectiveness.

About the Presenter: 
Chris Rice is a CPG industry veteran with a career’s experience in sales & marketing. His knowledge, leadership, and strategic vision are the culmination of engagements with over 80 CPG companies, including many industry leaders. This experience comes from his work at the Quaker Oats Company, CAS, Information Resources Inc. and IBM DemandTec, providing extensive expertise in the areas of Trade Promotion Management (TPM), predictive customer planning, strategic trade and marketing planning, retail execution and shopper insights. His passion for understanding customer needs and developing winning strategies to solve business challenges continues to fuel his success.

FILL OUT THIS FORM TO WATCH THE PRERECORDED WEBINAR

Authenticate