Exceedra, leading provider of Integrated Business Planning, Trade Promotion Management (TPM) and Optimization solutions has been recognized as a Top Provider within multiple categories of the Consumer Goods Technology (CGT) Readers’ Choice 2016 awards. Exceedra is a Top Provider with a special commendation as Small to Medium Business (SMB) Market Leader for the Trade Promotion Management category and Top Provider for Supply Chain Planning and Execution.
Every year, CGT surveys its readers to pinpoint the consumer goods industry’s preferred technology solution and service providers. The resulting technology provider shortlist provides valuable insight to CPG business and IT decision makers in their quest for innovative technology/service providers.
The SMB Market Leader recognition identifies the company that received the highest total score from respondents with revenue equal to or less than $1 billion in a category. This is the fourth year that Exceedra has been recognized as a leader in the field of TPM by CGT.
This award is based upon actual feedback from consumer goods companies to rank service and solution providers in multiple categories – including Supply Chain Execution, Supply Chain Planning and Trade Promotion Management.
As trade spend continues to be a major focus, many companies are still dissatisfied with their planning processes and TPM systems. The Exceedra solution improves and simplifies key planning processes for sales, financial, marketing and demand planning functions. These capabilities enable CPG companies to improved performance and have continued to demonstrate leadership in the area of integrated business planning.
Richard Nicholas, Exceedra’s Global SVP of Sales and Marketing, said: “It’s very rewarding that our customers have taken the time to vote for us as SMB Leader in the TPM category again. The cornerstone to our mission is to build our business through satisfying our customer’s business needs and challenges. This is a great validation that we are holding up our end of the bargain.”
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