Archive

tpm-bill-of-rights

07 Apr White Paper: Trade Planning

We all know from history class that the Bill of Rights is a declaration of amendments to the Constitution of the United States designed to establish the fundamental principles of law and improve the way our country is governed. Though Trade Promotion Management (TPM) hasn’t...

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cbp-test

30 Mar Fact Sheet: Customer Business Planning

The demand on commercial teams to deliver improved business performance never ceases in today’s trade environment. Sales teams are poorly equipped and use disparate systems, spreadsheets and data sources which are built for control rather than commercial decision making....

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cgt-iq-report

04 Apr CGT IQ Report: Trade Promotional Spend

In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management....

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vision-express

04 Apr Case Study: Vision Express

With a particularly complex retail model, Vision Express was finding their existing forecasting solution and business processes not fit for purpose....

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