Today’s consumers have it all, with more choice at lower prices resulting from the explosion of the internet and increasing retailer sophistication. Brand loyalty is no longer the norm, with two thirds of millennials likely to switch brands if they can buy a similar product or service cheaper elsewhere. In response, business leaders are increasing their focus on the digital revolution to secure faster growth.
But having a digital strategy alone won’t make consumer goods companies successful into the future. A far more orchestrated and aligned approach to planning and executing business is required to cope with the increased demand volatility and supply complexity driven by this complex environment. To achieve this, many companies are moving towards Integrated Business Planning (IBP).