White Paper: Revenue Management

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White Paper: Revenue Management

The global retail environment today is evolving at a rapid rate. Shoppers have become savvier and more sophisticated, while organizations (retailers and manufacturers) are scrambling to innovate and battling just to stay in the game. The Consumer Goods industry is getting more complicated with the ever-changing shopper and consumer behaviours, an unhealthy reliance on trade promotions and new players like Aldi and Lidl disrupting the market dynamics. As a result, powerful brands are becoming increasingly commoditized, leading to significant value erosion across the majority of the categories. 

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