White Paper: Trade Planning

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White Paper: Trade Planning

We all know from history class that the Bill of Rights is a declaration of amendments to the Constitution of the United States designed to establish the fundamental principles of law and improve the way our country is governed. Though Trade Promotion Management (TPM) hasn’t been around as long as this important national document, it certainly has been around long enough to become engrained into CPG business practice.

The purpose of this Trade Planning Bill of “Rights” is to declare that there is a “right” way to implement TPM to establish the foundation and principles of Integrated Business Planning (IBP). By applying the “rights” of trade planning, your company can improve trade planning governance and deliver more value while avoiding mistakes that may satisfy a need in the short term but in the long term become a barrier in your evolution.

 

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