13 Apr POI CHICAGO: Exceedra Sponsored the POI Conference in Chicago

On April 5th – 7th, Exceedra sponsored the Promotion Optimization Institute (POI) Summit in Chicago. The conference provided an excellent platform for discussing Trade Investment Strategies and the benefits of Joint Business Planning. Professionals from leading CPG companies such as: Topco National Brands, Mondelez International, Reynolds Consumer Brands, Colgate-Palmolive Company, Kellogg Company & many more, came together to present & discuss the critical sales, marketing, and merchandising collaborative skills needed to create and optimize promotional plans, assortments, and pricing. They demonstrated how these skills & processes can drive brand/category/store sales and profits.

With over 200 attendees & sponsors, POI provided delegates with excellent networking opportunities and time for discussion. Our VP Sales & Marketing, Chris Rice, also presented Exceedra’s core values and tips on Integrated Business Planning and Trade Promotion Management during one of the breaks at the conference.

We received a lot of great feedback about Exceedra and the product during the conference, and are looking forward to sponsoring POI Amsterdam in May. More details here: POI European Summit.

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Intro CallDemo