12 Sep WEBINAR REPLAY: Implementing The Right TPM Foundation

Implementing The Right Trade Promotion Management (TPM) Foundation

Many CPG companies struggle with similar issues managing sales planning and driving trade improvement when working from spreadsheets.  The limitations, extra work and frustration will eventually lead an organization to seek a better way to manage the planning and execution process.  Making this level of system and process change can be a scary prospect, but with the right TPM foundation and partner, a best practice approach can be implemented that doesn’t drain all your resources and budget.

Trade Promotion Management (TPM) and Customer Business Planning are core to a solid foundation and to advance an Integrated Business Planning (IBP) process aligned to Sales & Operations Planning (S&OP).

Our one hour webinar will outline the right approach to prepare for and implement a solid TPM foundation to evolve your business’ core processes and capabilities.  

We will discuss:

  • Common process and system issues
  • The foundational elements of TPM
  • The opportunities to advance Customer Business Planning
  • How fully integrated solutions, like Exceedra, can help to maximize your Business’ Trade Spend ROI
Webinar Replay
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Wednesday October 25th 2017


2pm EST / 11am PAC


1 hour


Chris Rice, VP Sales & Marketing N.A, Exceedra

Chris Rice is a CPG industry veteran with extensive experience in sales & marketing.  His knowledge, leadership, and strategic vision are the culmination of many years of engagements with 100+ CPG companies from large to small. This experience comes from his work at the Quaker Oats Company, CAS, IRI, and IBM DemandTec, providing expertise in the areas of Trade Promotion Management (TPM), predictive customer business planning (TPO), strategic trade and marketing planning, retail execution and shopper insights. His passion for understanding customer needs and developing winning strategies to solve business challenges continues to fuel his success.

About Exceedra:

Exceedra is a global provider of Integrated Business Planning & Trade Promotion Management solutions to Consumer Goods companies. Our solutions deliver capabilities for clients to simplify sales, financial and demand planning processes and achieve greater performance in trade Promotion Management and Optimization, Customer Business Planning, Joint Business Planning, Demand Planning and Sales and Operational Planning. The end-to-end solution empowers functional teams to maximize revenue and margin opportunities while avoiding risks. Exceedra customers include: ACH Food Companies Inc, Bayer, Birds Eye, Corby Spirit & Wine, Dyson, McKee Foods, Panasonic and Weetabix. Exceedra has offices in the UK, US and Australia.