27 Sep TREASURY WINE ESTATES: Selects Exceedra as Global TPM Partner

Exceedra partners with Treasury Wines Estates to provide Global Trade Promotion Management solution.

Exceedra and Treasury Wines Estates will work together to deliver a  trade promotion management system for the global wine company. Exceedra will work on providing a globally consistent approach to the planning, execution and analysis of Treasury Wine Estates’ (TWE) trade promotion investments. Operating in four key regions, the work will span across Australia and New Zealand, the Americas, Europe and Asia.

Andrew Banks, Sales Director (EMEA, APAC) at Exceedra commented: “We are very excited to be working with Treasury Wine Estates on their global TPM roll-out. The Exceedra system is ideally designed to help large companies such as TWE take their TPM processes to the next level as they move towards a more integrated business planning approach. We look forward to enabling the TWE team to continue to improve and streamline their operations.”

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