15 May WEBINAR REPLAY: Accelerating Revenue Growth in a Complex Retail Environment

Accelerating Revenue Growth in a Complex & Challenging Retail Environment

In many organizations, the ability to accelerate Revenue Growth in a complex retail environment is perceived as limited.  Consumer Goods companies need the ability to make informed decisions based upon knowledge – e.g. live P&L data,  visibility of risk & vulnerability, etc. The requirement to fully manage total projection & customer investment has never been more relevant.

Vimto (Nichols plc) and Exceedra will discuss:

  • The challenges facing consumer goods companies today
  • How to maximize promotional efficiency and effectiveness
  • Developing a long term revenue growth plan
  • Preparing for and managing change
  • The importance of price and promotion in delivering profitable growth
  • The power of ‘insight’ as a key component of an integrated planning process
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May 24th, 2018


12:30PM (GMT)


1 – Hour


Jamie Craddock, Commercial Reporting Manager at Vimto (Nichols plc)

Jamie Craddock Commercial Reporting Manager, Nichols PLC (Vimto Soft Drinks) Soft Drinks – Nichols PLC brand portfolio includes Vimto Soft Drinks (VSD), which is sold in over 70 countries, Levi Roots, Weight Watchers, Sunkist, Extreme and Panda, which are sold in the UK. Nichols have a leading market position in both the Squash, still and carbonate drinks categories and also soft drinks in the dispense market. Jamie Craddock will provide a view of Integrated Business Planning through the eyes of a Commercial Finance Manager. VSD have been using the Exceedra system for more than 4 years and Jamie will major on their improved decision making capabilities as a result of access to real-time data in a single repository. He will demonstrate the value of ‘one version of the truth’ and the process for getting internal buy-in to that vision and explain how  ‘visibility’ of the real numbers has saved both time and money and enhanced the VSD S&OP process.  Jamie has worked at Nichols PLC for the past 6 years as Commercial Manager and more recently as Commercial Reporting Manager, leading the commercial finance team to deliver analysis for Vimto UK, Vimto International, Nichols Dispense and Nichols manufacturing.

Andrew Banks, Sales Director (EMEA) at Exceedra

Andrew has 20 years experience supporting major Global Consumer Goods companies implementing TPM and Category Management decision support solutions. Andrew started his career at Cosmic Solutions quickly progressing to Consultancy Director. In 2010, the business was acquired by Symphony EYC where Andrew held a number of senior consultancy and sales leadership positions before joining Exceedra. Andrew is now responsible for helping Consumer Goods companies to understand how Exceedra can support them through Integrated Business Planning and Revenue Management solutions.