23 Apr WEBINAR REPLAY: How a Commercially Led RGM Function Can Deliver True Growth In The Market

There are many ways to approach Revenue Management, however the success factors remain the same. Without these in place, Rev Man teams will continue to struggle between internal teams, management and customers and, at best, perform a juggling act throughout the year. With these factors in place, Revenue Management teams can drive a business forward to sustainable growth and profit delivery. However, these plans are often medium to long term and may conflict with short term aims, therefore businesses need to listen to the Rev Man professionals to find success whilst balancing opposed priorities. In this webinar we will discuss what is required for a Revenue Management team to be successful in the current climate.

In this webinar, we will discuss:

  • Different approaches to Revenue Management
  • Success factors for Revenue Management teams
  • Dealing with transient Sales teams with a short-term focus
  • Real in-market example of a successful workstream


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June 11th, 2019


11am GMT


1 Hour


Tom Driver – Client Director, Exceedra

Tom has over 15 years’ experience in the consumer goods sector and is now Client Director at Exceedra. Prior to Exceedra, Tom was Head of Commercial Transformation at pladis UK, where he was responsible for delivering a new system & associated processes into the business to enable promotional optimization and realize increased ROI. Tom managed all aspects of the project, from recruiting a full-time cross-functional team, through to supplier selection and contract negotiations. Prior to pladis, Tom was Account Director at Reckitt Benckiser, and has worked at other CG companies including Britvic, PepsiCo & Mars.