05 Mar WEBINAR REPLAY: Gaining Visibility into Customer Profitability

Gaining Visibility into Customer Profitability

With the growing pressures in the CPG industry effecting your company margins, it is more important than ever to make sure you have the visibility needed to know how and where to invest your trade dollars.  This webinar will review strategies to gain better visibility into that trade investment as well as ways to improve customer profitability analysis

Topics Covered:

  • Market pressures impacting CPG company margins
  • How to gain better visibility into trade spend elements
  • Strategies to get the desired customer P&L embedded in your organization
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April 4th, 2018


14:00 EST


1 –  Hour


Chris Rice, VP Sales & Marketing North America at Exceedra

Chris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This experience come from varying roles at IBM DemandTec, Information Resources Inc., CAS and Quaker Oats Company. Expertise areas include TPM, TPO, Post Event Analysis, strategic trade and marketing planning, shopper insights, and retail execution. Chris has helped many clients make improvements to their trade planning processes and systems.

Chris is a graduate of the Kenan-Flager Business School at the University of North Carolina – Chapel Hill.