12 Jun WEBINAR: Moving from Tactical TPM to Strategic Promotion Optimization
Beyond securing the right leadership, personnel and managing change, learn how the Mizkan team achieves goals, and remains relentless on continuously improving processes, technologies, and outcomes for their trade investment. Join Tim Carrigan, Director Sales Planning & Operations, at Mizkan America, Inc., as he shares a deep and meaningful dialogue (not scripted slideware) with Pam Brown, Chief Commercial Officer, POI for deep dive into the elements of success across channels.
This session will review:
- What Is “Needed” vs.“Wanted” from strategy through execution and analysis
- Who needs the TPM solution and why (Departments: Finance, Accounting, Operations, Sales)
- How will the data be used and what format is desired
- Reporting requirements (Trade, Performance Type, Deduction Aging & Balances, etc.)
- Systems, Connectivity, File Sharing (TPM with ERP, etc.)….
- Master Data (Customer, Product, Sales Hierarchies – Must be “Clean”)
Wednesday, July 10th
Michael Kantor, CEO and Founder of the Promotion Optimization Institute, LLC
Mike is the visionary for Collaborative Marketing, who has created and is executing with a brilliant, committed group of retail, CPG, and academic leaders the Certified Collaborative Marketer (CCM)™ curriculum and certification for how to collaborate with trading partners. He continuously produces the best industry events on marketing effectiveness and collaborative price/promotion optimization around the globe.
Mr. Kantor has spent his career creating retail and brand price/promotion optimization programs, and analytics that drive improved loyalty and profits. Mike co-chaired and developed with Gartner, Inc. and leading CPG executives the industry’s first standard set of trade promotion definitions/metrics; and pioneered efforts to define and document trade promotion management in foodservice
Pam Brown, Chief Commercial Officer at the Promotion Optimization Institue, LLC
Prior to joining POI, Pam was the Director of IT Governance for Del Monte Foods. In her role she leads IT Governance and the PMO. In her previous role as the Director of Sales Operations, she led: Sales Strategy & Operations, Sales Systems and BI Analytics. She drove collaborative solutions and change across the organization based on corporate strategy & with the support of cross functional partnerships.
Prior to joining Del Monte, Pam worked for Helene Curtis/Unilever and quickly progressed through numerous sales positions of increasing responsibility. She then joined Kayser-Roth and became the Western Division Sales Director for all Retail CPG business west of the Mississippi. Pam has 27 years of Sales & Systems experience and demonstrates a passion for creating a competitive advantage through high-performing teams. Pam earned her BA in Business Administration from the University of California at Riverside.
Tim Carrigan, Director Sales Planning & Operations at Mizkan America, Inc.
Tim is currently employed by Mizkan America, Inc. as the Director of Sales Operations. He has 28 years of working experience and is an accomplished sales, trade marketing, business development, category management, marketing and operations executive with diverse cross-functional leadership experience.
In his current role, Tim is responsible for S&OP Forecasting, Reporting, Systems & Interfaces (SAP, AFS-TPM Retail Planning Tool), Trade Planning Training & Development, Policies & Process Management, Broker Contracts & Commissions and Field Communications.