12 Nov WEBINAR REPLAY: Post Promotional Review In The Revenue Management Cycle

Post Promotional Review In The Revenue Management Cycle

In many organizations, the ability to conduct post promotional reviews as part of revenue management is limited. This can lead to ineffective and costly promotional plans being repeated each year and the potential benefits of revenue management not being realized. Those companies that invest in understanding promotional effectiveness not only improve their ROI, but also streamline their operations. 

As part of our Revenue Management and Commercial Finance series, Andrew Banks and Jon Shuttlewood from Exceedra will host a webinar to discuss:

  • What is Revenue Management and why every organization needs to embrace it in today’s volatile market 
  • What are the key challenges that need to be considered
  • How can the review process be optimized so that promotional effectiveness is truly understood
  • How software enable key insights to be identified and then integrated into the planning process

Exceedra supports consumer goods manufacturers to maximize growth, optimize budgets, improve promotional efficiency and spend more time building relationships with the customer. Clients include: Bayer Consumer Health, Ginsters, Perrigo, Vimto, Weetabix and Westons Cider. 

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December 5th, 2017


12:30pm GMT


1- hour


Jon Shuttlewood, Senior Consultant, Exceedra

Jon is a Senior Consultant at Exceedra, assisting customers by maximising the value they can extract from the systems they use. Prior to his time with Exceedra, Jon spent 3 years as Commercial Finance Manager (CIMA) within the FMCG provider Nomad Foods, and 2 years working in the Finance department of the airline AirFrance-KLM constructing financial MI systems. Jon’s role within Exceedra includes contributing his knowledge and experience of how the system adds real value to the Integrated Business Planning process, as well as a dose of common sense and realism around business process, the S&OP cycle and change management.


Andrew Banks, Sales Director, Exceedra

Andrew has 20 years experience supporting major Global Consumer Goods companies implementing TPM and Category Management decision support solutions. Andrew started his career at Cosmic Solutions quickly progressing to Consultancy Director. In 2010, the business was acquired by Symphony EYC where Andrew held a number of senior consultancy and sales leadership positions before joining Exceedra. Andrew is now responsible for helping Consumer Goods companies to understand how Exceedra can support them through Integrated Business Planning and Revenue Management solutions.

*This webinar is only open to Consumer Goods Professionals engaged in Manufacturing, Procurement or Distribution of Goods and Services