TPM Change Management Webinar

11 Feb WEBINAR REPLAY: The Reality of Change Management in TPM

On March 26th, industry experts from Exceedra and Clarkston Consulting will run a one hour webinar to discuss how your organization can prepare for the realities of change when launching a Trade Promotion Management (TPM) program.

This webinar will help you:

  • Understand industry dynamics that are driving businesses to transform
  • Identify ways to improve partnerships with retail customers and consumers
  • Establish best practices for a holistic view of change management
  • Use the learning and development keys to success in your trade promotion improvement journey
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March 26th, 2019






Steve Rosenstock, Partner and Industry Lead for Consumer Products at Clarkston Consulting

Steve is the Consumer Products Practice Lead at Clarkston Consulting. He takes great pride in his ability to serve as a cross-functional thought leader, delivering business results in the areas of trade promotion optimization, supply chain management, business intelligence and business process design. During his tenure with Clarkston, Steve has provided strategic direction to lead CPG companies, leveraging a deep understanding of industry leading practices. In addition, Steve has also enabled peer-to-peer networking groups for industry leaders through the development of the Consumer Products Executive Exchange, helping Clarkston’s clients share ideas, build relationships and drive strategy. Steve has been helping senior executives in the consumer goods industry address their business challenges for the past 20 years.

Chris Rice, VP Sales & Marketing North America at Exceedra

Chris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This experience come from varying roles at IBM DemandTec, Information Resources Inc., CAS and Quaker Oats Company. Expertise areas include TPM, TPO, Post Event Analysis, strategic trade and marketing planning, shopper insights, and retail execution. Chris has helped many clients make improvements to their trade planning processes and systems.

Chris is a graduate of the Kenan-Flager Business School at the University of North Carolina – Chapel Hill. 

Ken Accardi, Principle Consultant at Clarkston Consulting

Ken is Consumer Packaged Goods executive with over 20 years of experience in mid and large size organizations including a diverse background in Sales Operations, Trade Promotion Optimization, Account Management, Business Technology, Category Management, Merger & Acquisition integration and People Management. Ken is a skilled consultant in analyzing existing business operations and developing strategies to streamline operations. Ken has helped numerous consumer goods organizations with redirecting investment, enhancing processes and technologies to improve productivity, efficiency and profitability.