31 Jul WEBINAR REPLAY: Post Promotional Evaluation In The Revenue Management Cycle
Post Promotional Evaluation In The Revenue Management Cycle
In many organizations, the ability to conduct post promotional reviews as part of revenue management is limited. This can lead to ineffective and costly promotional plans being repeated each year and the potential benefits of revenue management not being realized. Those companies that invest in understanding promotional effectiveness not only improve their ROI, but also streamline their operations.
As part of our Revenue Management and Commercial Finance series, Jon Shuttlewood from Exceedra will host a webinar to discuss:
- What is Revenue Management and why every organization needs to embrace it in today’s volatile market
- What are the key challenges that need to be considered
- How can the review process be optimized so that promotional effectiveness is truly understood
- How software enable key insights to be identified and then integrated into the planning process
The Webinar has now ended, please complete the form below to request the replay:
Wednesday, September 18th 2019
Jon Shuttlewood, Customer Success Manager, Exceedra
Jon is a Customer Success Manager at Exceedra, assisting customers by maximising the value they can extract from the systems they use. Prior to his time with Exceedra, Jon spent 3 years as Commercial Finance Manager (CIMA) within the FMCG provider Nomad Foods, and 2 years working in the Finance department of the airline AirFrance-KLM constructing ﬁnancial MI systems. Jon’s role within Exceedra includes contributing his knowledge and experience of how the system adds real value to the Integrated Business Planning process, as well as a dose of common sense and realism around business process, the S&OP cycle and change management.