24 Apr WEBINAR: RGM Change Management: Driving Simple Change in a Complex Customer Investment Environment

On June 4th, join Exceedra & The Partnering Group as they host a one hour webinar on; “RGM Change Management: Driving Simple Change in a Complex Customer Investment Environment.” The Partnering Group (TPG) will discuss how to drive consistency in strategy & execution within a Planning & Revenue Growth Management (PRGM) framework. Exceedra will collaborate with TPG to explain why TPM/O reporting is the backbone of a PRGM compliance strategy and how this can be implemented effectively in a consumer goods organization.

In this webinar, we will discuss:

  • Organization success imperatives: Key Performance Indicators / The Right Actions
  • Driving consistency in Strategy and Execution within a PRGM framework
  • TPM/TPO reporting – the backbone of a PRGM compliance strategy
  • Sales capability – The building blocks
  • Equipping sales to execute the PRGM needed changes
Register Here:

June 4th, 2019


2pm EST


1 Hour


Don Baker – Partner, The Partnering Group

Don consults with both manufacturers and retailers on projects involving trade investment, pricing management, category management and annual planning processes. Don has developed and delivered training courses on pricing strategy and category management in Europe, Canada and the U.S. Don has over 35 years of industry experience in a variety of retail and packaged goods management roles with companies such as Borden, Georgia Pacific, Diageo and Nestle. Don also has retail store management experience as he worked for American Store’s Jewel division. Don’s most recent experience came at Sara Lee where he was Vice President of Best Practices for Sara Lee with responsibilities that included; pricing and promotion management, category management, shelving and assortment, training, customer strategy and sales operations. Don has an MBA from Loyola University and a Bachelor of Science in Food Distribution from Western Michigan University.


Chris Rice – VP Sales & Marketing, Exceedra

Chris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This experience come from varying roles at IBM DemandTec, Information Resources Inc., CAS and Quaker Oats Company. Expertise areas include TPM, TPO, Post Event Analysis, strategic trade and marketing planning, shopper insights, and retail execution. Chris has helped many clients make improvements to their trade planning processes and systems.

Chris is a graduate of the Kenan-Flager Business School at the University of North Carolina – Chapel Hill.