01 May WEBINAR REPLAY: Setting the right TPM Foundation with California Olive Ranch

Setting the Right TPM Foundation:
Case Study with California Olive Ranch 

Driving trade improvement into your sales organization is never easy, harder still is making lasting improvements that stand the test of time.  Many CPG companies today struggle with some of the same trade planning process and system issues that result in too much manual effort, elongated planning cycles, limited visibility & analytics. 

California Olive Ranch will discuss their transformational journey and business improvements by implementing a solid TPM foundation from Exceedra. This session will review:

  • Review Industry challenges in core TPM capabilities
  • Understand the California Olive Ranch business situation prior to the TPM Foundation implementation
  • Review the benefits post go-live
  • Discuss the lessons learned
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June 14th


2pm EDT




Julia Rominger, Director, CPG Strategy & Development at California Olive Ranch

Julia’s role at California Olive Ranch entails managing the annual sales planning initiative, coordinating the company’s S&OP process, and leveraging internal and external data analytics to drive corporate strategy and development. Prior to California Olive Ranch, Julia spend a number of years in the financial sales & trading industry. Julia received her MBA from The University of Michigan and her BA from Williams College.

Michael Kantor, CEO and founder of the Promotion Optimization Institute, LLC

Mike is the visionary for Collaborative Marketing, who has created and is executing with a brilliant, committed group of retail, CPG, and academic leaders the Certified Collaborative Marketer (CCM)™ curriculum and certification for how to collaborate with trading partners. He continuously produces the best industry events on marketing effectiveness and collaborative price/promotion optimization around the globe.

Mr. Kantor has spent his career creating retail and brand price/promotion optimization programs, and analytics that drive improved loyalty and profits. Mike co-chaired and developed with Gartner, Inc. and leading CPG executives the industry’s first standard set of trade promotion definitions/metrics; and pioneered efforts to define and document trade promotion management in foodservice.

Dale Hagemeyer, Partner at the Promotion Optimization Institute, LLC

Previous to joining the POI, Dale was a research vice president and managing vice president at Gartner for 15 years. There he did research in the application of technology to the business processes of trade promotion and field sales automation for consumer goods manufacturers.

Prior to Gartner he spent 14 years in management positions related to promotion and distribution of products at Sunbeam Corporation, The Quaker Oats Company, PepsiCo, Kraft Foods, and Kroger. He also fulfilled an international assignment in Mexico from 1995 to 1996.

Dale has served on various industry advisory boards for trade associations and industry periodicals. He holds an undergraduate degree from the University of Utah and an MBA from the University of Chicago.

Chris Rice, VP Sales & Marketing North America at Exceedra

Chris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This experience come from varying roles at IBM DemandTec, Information Resources Inc., CAS and Quaker Oats Company. Expertise areas include TPM, TPO, Post Event Analysis, strategic trade and marketing planning, shopper insights, and retail execution. Chris has helped many clients make improvements to their trade planning processes and systems.

Chris is a graduate of the Kenan-Flager Business School at the University of North Carolina – Chapel Hill.