01 Apr WEBINAR REPLAY: Trade Promotion Management at the core of successful Integrated Business Planning

Following the success of our EMEA & N.America webinars, and the official opening of our APAC office. We have decided to run a Trade Promotion Management & Integrated Business Planning webinar. 

Driving trade improvement into your sales organization is never easy, harder still is making lasting improvements that stand the test of time.  Many CPG companies today struggle with some of the same trade planning process and system issues that result in too much manual effort, elongated planning cycles, limited visibility & analytics. 

In the webinar we will discuss:

  • How to build volume by base and incremental measures considering distribution.
  • Driving trade insights and improvement with automates post-event analysis.
  • Replacing offline spreadsheet planning.
  • How to incorporate key planning information through integrated systems and data management to support better decision making.
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Wednesday, May 15th 2019


11am AWST / 1pm AEST


45 Mins


Michelle Nugara, Customer Engagement Consultant, Exceedra

Michelle is a  Senior Engagement Consultant at Exceedra, assisting customers by maximising the value they can extract from the systems they use. Prior to her time with Exceedra, Michelle spent 22 years at General Mills in roles spanning sales, trade marketing and demand.  Her last 17 years have been  dedicated to trade spend management & optimisation systems and processes across Australasia & Europe. Michelle‚Äôs role within Exceedra includes contributing her knowledge and experience of how trade systems and processes add real value to the Integrated Business Planning process.


Michael Creasey, APAC Director, Exceedra

Michael is an accomplished, highly motivated and driven professional with a wealth of experience within Sales, Trading and Finance. Before joining Exceedra, Michael was the Head of Revenue Management at Weetabix where projects included Pricing Excellence and the implementation of Exceedra’s Trade Promotional Management solution.
Michael now advises clients on Trade Promotion Management strategy.