White Papers

revenue-management
White Paper: Revenue Management

The global retail environment today is evolving at a rapid rate. Shoppers have become savvier and more sophisticated, while organizations (retailers and manufacturers) are scrambling to innovate and battling just to stay in the game. The Consumer Goods industry is getting more complicated with the...

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tpo-high-res
White Paper: Framework for TPO

In the super-competitive consumer goods marketplace, profitable trade promotions require the right framework and the right tools. Today, though the economy may be making a come-back, disposable income is still in short supply and there is incredible price transparency across channels. The goal is to...

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tpm-bill-of-rights
White Paper: Trade Planning

We all know from history class that the Bill of Rights is a declaration of amendments to the Constitution of the United States designed to establish the fundamental principles of law and improve the way our country is governed. Though Trade Promotion Management (TPM) hasn’t...

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cgt-iq-report
CGT IQ Report: Trade Promotional Spend

In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management....

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trends-myths-realities
White Paper: Trade Planning

The CPG world has changed, yet from a trade planning perspective, most are stuck in the “TPM Matrix” following the same approach to seek improvement in trade effectiveness. This white paper will explore some of the myths and realities in integrated trade planning that have...

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customer-business-planning
White Paper: CBP – The Right Stuff

An increasing number of Consumer Packaged Goods (CPG) companies worldwide are turning their attention to trade improvements as a way to bolster the bottom line. If improved trade effectiveness and better forecasting are in your sights, then Customer Planning needs to be the launching pad. Customer...

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