07 May EXCEEDRA EVENT: Consumer Goods Trade Promotion Management Forum

Exceedra will be hosting the Consumer Goods Trade Promotion Management (TPM) Forum in San Francisco, California on June 25th 2019. 

The Forum offers a day dedicated to discussing the role that price and promotion play in driving and achieving profitable growth, in a selection of interactive working sessions designed to help you identify the drivers behind success.

Topics discussed will include:

  • The rapid emergence of new brands & how a trade marketing strategy enables profitable progress
  • Creating a solid foundation for TPM
  • Building a business case for TPM
  • Winning with customers: Supporting sales to create profitable plans
  • Optimizing broker relationships
  • Change management in CPG organizations
  • Revenue Management Workshop

3 reasons to attend:

  • Learn how to improve your trade spend ROI and increase visibility of promotional performance
  • Network with industry peers who have driven improvements and seen benefits in TPM
  • Thought leadership sessions with leading consultants and CPG experts

Registration is now closed for this event. If you would like to be added to our mailing list for future events, please email:

[email protected] 


The feedback from previous Exceedra events has been extremely positive


“Great examples, open & honest review”


“Excellent, really relevant to my role”


100% of delegates would recommend one of our events

Tuesday June 25th, 2019

Wednesday June 26th, 2019
(Optional deep dive solution review)


8:30am – 4:45pm PDT

9:00am – 11:30am PDT


Brodie Nissen, Senior Director – Sales Planning at Method Products

Nick Kaufman, Senior Financial Analyst at think! products

Tim Pantzlaff, Sales Services Director at Traditional Medicinal

Avy Punwasee, Principal at Revenue Management Labs

Dan Lohman, Strategic Advisor at Brand Secrets & Strategies

Anne Carlson, Founder & CEO at Jiminys

Valerie Perry, Director – Business Process Solutions at Acosta Sales & Marketing

Steve Rosenstock, Partner and Industry Lead for Consumer Products at Clarkston Consulting

Chris Than-Win, Partner at The Partnering Group 


Argonaut Hotel,

Previous Attendees:

Last year, over 60 delegates attended Exceedra’s Revenue Management Forum in Chicago. See below:

  • Sargento
  • Treehouse Foods
  • Tillamook
  • Pfizer
  • Massimo Zanetti
  • Mars
  • Pernod Ricard
  • Kimberly Clark
  • Keurig Dr Pepper
  • Johnsonville
  • E&J Gallo Winery
  • California Olive Ranch
  • Constellation Brands
  • Applegate
  • ACH
  • Abbott

* This forum is only open to Consumer Goods Professionals engaged in Manufacturing, Procurement or Distribution of Goods and Services.
** Venue and agenda subject to change.
*** Photographs will be taken throughout the day and these images may be used in publicity and marketing purposes to promote the forum sponsored by Exceedra. Please contact a member of staff if you wish to be exempted from this activity.