17 Apr POI 2020 VIRTUAL SUMMIT: Omnichannel & RGM Strategies Lead in the New Digital Age
On May 12th, the Promotion Optimization Institute (POI) hosted the “Omni Channel and RGM Strategies to Lead in the New Digital Age for Optimal Customer Experience and Trade Partner Success” Virtual Summit.
The POI 2020 virtual summit offered a full day of industry experts discussing their experience in areas such as: Trade Promotion Optimization/Management, Promotion Collaboration, Predictive Analytics: Leveraging Data and Insights, Shopper/Consumer Loyalty, Merchandising & Assortment Strategies, Price Optimization, Sales & Operations Planning (Demand Planning,) Integrated Business Planning: Sales, Customer, & the Supply Chain, and Joint Business Planning Strategy/Execution.
As a proud sponsors of POI, Exceedra hosted a panel at the virtual conference with our client, KIND Snacks.
KIND Snacks Presentation at the POI 2020 Virtual Summit:
“Harmonizing and Integrating Your Data Across the Organization for Insights and Growth in any Economic Condition”
Jill Watson, Director Finance Systems at KIND Snacks will be presenting with Exceedra’s SVP Sales & Marketing, Chris Rice.
KIND Snacks will share how they are able to pinpoint successes with retail partners and reallocate unproductive money to more effective sales, marketing and merchandising activities (as is the current case with COVID-19).