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Case Study: Aspall Cyder
Aspall’s cider business has more than trebled (+340%) in just four years despite the economic downturn. This sharp increase in sales has proved challenging; in 2011 the company came close to being overwhelmed by demand. Aspall products are being shipped nationally in a variety of formats to all the large multiples, wholesalers and on-trade sector (pubs and hospitality). This market makes for extremely high volumes and in this scenario, forecast variances can have a significant impact on revenue, packaging and raw material write off.