Trade Promotion Management

Improve Financial Controls with Trade Promotion Management

The CPG marketplace is more complex than ever. To be an industry leader today, you need a Trade Promotion Management solution that has evolved with the industry. At Exceedra, we build our solutions to deliver the right system components and capabilities based on your distinct operating environment and market needs.
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We give you the right set of capabilities designed with today’s best practices in integrated planning and revenue management, including TPM, TPO, Post Event Analysis and Customer Business Planning, all integrated into a flexible modular solution.

TRADE PROMOTION MANAGEMENT & OPTIMIZATION

Trade Promotion Management
  • Develop guidelines, allocate trade funds, set up objectives and monitor compliance from a single integrated solution

     

  • Improve trade visibility on year-to-date and year-to-go forecasts with Live Plan Actualization

     

  • Accurately predict future promotions and customer business plans with dynamic scenario planning and embedded TPO

     

  • Review and learn from post-event analysis and business reviews

     

  • Simplify the settlement and deduction management integrated to ERP and financial systems

     

  • Improve financial controls and audit history with workflow automation and best practices

WHITE PAPER: 7 STEPS TO IBP SUCCESS

 

Brand loyalty is no longer the norm, with two thirds of millennials likely to switch brands if they can buy a similar product or service cheaper elsewhere. In response, business leaders are increasing their focus on the digital revolution to secure faster growth. But having a digital strategy alone won’t make consumer goods companies successful into the future.
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Trade Promotion Management

CUSTOMER BUSINESS PLANNING

  • Incorporate key planning information through integrated syndicated and POS data that supports consumption- and shipment-oriented planning
  • Build volume by base and incremental measures that consider distribution, new items, pricing and other factors
  • Establish the right focus for strategic accounts and simplicity for smaller customers via dynamic, segmented customer business planning
Trade Promotion Management

JOINT BUSINESS PLANNING

  • Improve relationships through collaborative planning with strategic customers
  • Enable retailer-specific P&L and scorecards tailored to retailers’ metrics
  • Improve relationships through collaborative planning with strategic customers
  • Enable retailer-specific P&L and scorecards tailored to retailers’ metrics
LET US SHOW YOU HOW THE RIGHT INVESTMENT PROVIDES THE RIGHT RESULTS.