Trade Promotion Resources

Case Study: Beech Nut

[vc_row][vc_column width='1/2'] Case Study: Beech Nut In recent years, a lack of state-of-the-art tools and technology began to hold back the ever-growing enterprise. Inefficient sales planning, settlement, and trade spend management processes placed limits on its profit margin, an issue that grew as the company scaled. Beech-Nut...

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Case Study: KIND Snacks

Originally established in 2004, when KIND Snacks grew to 80,000 U.S. distribution points by 2014, sales planning and settlement was no longer manageable nor sustainable using its current system....

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Exceedra Mid-Year Newsletter 2020

Exceedra has had a great start to 2020, completing several customer go-lives and acquiring new business globally in: North America, Europe, Asia-Pacific and Latin America. Read all about our achievements and thought leadership work and life in lockdown so far in 2020. ...

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Étude de cas: Weetabix

Les dépenses commerciales pour Weetabix représentent, comme pour de nombreux fabricants, le budget le plus important de l'entreprise et, à ce titre, il existe une forte pression pour s'assurer qu'elles offrent le meilleur rendement possible en touchant de nouveaux consommateurs et en les fidélisant. [formidable id=44]...

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White Paper: Digitaliser le RGM de la Planification à l’Exécution

Découvrez les bonnes pratiques du Revenue Growth Management et les bénéfices liés à sa digitalisation pour votre organisation. Le RGM, littéralement « Revenue Growth Management » peut se traduire par « Pilotage du Chiffre d’Affaire ». Cette discipline s’est progressivement développée comme un standard pour les...

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White Paper: Revenue Management Growth within a Recession

FMCG is well-placed to deliver growth during the economic recession, however, it requires different thinking. Revenue management is the application of disciplined analytics that predicts shopper and consumer behaviour at the micro-market level and optimises product availability and price to maximise revenue growth. [formidable id="35"]...

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Fact Sheet: TPM/TPO French

Les prix et les promotions sont devenus les principaux moteurs de vente dans le secteur CPG. Cette tendance a mené à ce que les dépenses de promotions représentent 30% du chiffre d’affaires. Alors que les coûts des promotions commerciales augmentent, les marges diminuent. Les modèles opérationnels...

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White Paper: Managing Risk in a Time of Uncertainty

The Gap Partnership & Exceedra discussed how Covid-19 is affecting the consumer goods market The global retail environment today is changing rapidly due to the effects of Covid-19. The consumer goods industry is one of many markets that has had to adapt to the current crisis....

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Vue d’ensemble Exceedra

Exceedra offre des solutions de pointe de planification intégrée et de gestion des promotions aux entreprises du secteur CPG. La solution globale et intégrée Exceedra combine planification rapide de scénarios et gestion des promotions alignée avec le S&OP et la prévision de la demande pour...

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AFS Technologies End of Year Newsletter 2019

2019 has been an exceptional and transitional year for AFS Technologies. We have released an 18 page brochure on our achievements and thought leadership work from the past year, this includes: A summary of AFS Technologies, Ignition, Exceedra & Softrax, AFS services and support, Thought...

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Exceedra Brochure 2018

Exceedra has had an exceptional year in 2018, growing by over 24% and successfully expanding into APAC. We have released a 12 page brochure on our achievements and thought leadership work from the past year, this includes: A summary of our events & webinars, Trade...

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Case Study: ACH

ACH Food Companies, Inc. (ACH) is a prominent consumer packaged goods company competing in two categories – Baking Ingredients, and Cooking Oil. Their iconic brands are #1 or #2 in their categories and found on most kitchen tables or inside pantries including: Mazola® and Capullo® oils,...

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White Paper: Trade Revenue Management

There are various headwinds which are forcing manufacturers to sharpen their ability to understand every penny that is being spent with retailers. Not just above the net sales line, but below the line where retailers are starting to make demands.   CPG companies are facing challenges that...

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White Paper: IBP Success

Today’s consumers have it all, with more choice at lower prices resulting from the explosion of the internet and increasing retailer sophistication. Brand loyalty is no longer the norm, with two thirds of millennials likely to switch brands if they can buy a similar product...

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Case Study: Weetabix UK

Trade spend for Weetabix is, as for many manufacturers, the largest single budget in the business and as such there is a strong pressure to ensure it provides as much return as possible by reaching new consumers as well as securing consumer loyalty. The lack of...

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White Paper: Revenue Management

The global retail environment today is evolving at a rapid rate. Shoppers have become savvier and more sophisticated, while organizations (retailers and manufacturers) are scrambling to innovate and battling just to stay in the game. The Consumer Goods industry is getting more complicated with the...

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White Paper: Framework for TPO

In the super-competitive consumer goods marketplace, profitable trade promotions require the right framework and the right tools. Today, though the economy may be making a come-back, disposable income is still in short supply and there is incredible price transparency across channels. The goal is to...

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Trade Planning White Paper
White Paper: Trade Planning Bill Of “Rights”

The purpose of this Trade Planning Bill of “Rights” is to declare that there is a “right” way to implement TPM to establish the foundation and principles of Integrated Business Planning (IBP). By applying the “rights” of trade planning, your company can improve trade planning...

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Case Study: Vision Express

With a particularly complex retail model, Vision Express was finding their existing forecasting solution and business processes not fit for purpose....

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CGT IQ Report: Trade Promotional Spend

In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management....

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White Paper: CBP – The Right Stuff

An increasing number of Consumer Packaged Goods (CPG) companies worldwide are turning their attention to trade improvements as a way to bolster the bottom line. If improved trade effectiveness and better forecasting are in your sights, then Customer Planning needs to be the launching pad. Customer...

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Fact Sheet: TPM/Optimization

Price and promotion have become a primary driver of sales in the consumer goods industry. This trend has led to the levels of trade promotion spend to rise to 30% of revenue....

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Case Study: EMI UK

The implementation of Exceedra is enabling EMI Music to achieve better retail insight across Europe helping them to improve sales....

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Case Study: Aspall Cyder

Aspall’s cider business has more than trebled (+340%) in just four years despite the economic downturn. This sharp increase in sales has proved challenging; in 2011 the company came close to being overwhelmed by demand. Aspall products are being shipped nationally in a variety of...

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Case Study: Moores Furniture Group

In order to stay competitive in the financial crisis in 2008, Moores Furniture Group contacted Exceedra for a rapid implementation, user friendly interface and future-proof integration with their legacy ERP systems....

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Case Study: Hozelock UK

Global gardening supplies group Hozelock has a number of subsidiaries across Europe. In order to improve customer service levels and reduce inventories they sought to improve forecast accuracy....

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Case Study: Bernard Matthews

The implementation of Exceedra is enabling Bernard Matthews Farms to achieve a better return on promotional investment, allocate promotional spend in the right place for the right reasons, integrate and co-ordinate sales forecasts....

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