White Papers

White Paper: Creating clarity in Covid-19

  On 15th March 2020, life in the UK changed as we knew it as we started to go into lockdown with events being canceled, entertainment venues, and sports grounds closing and businesses changing to work from home, effectively shutting down entire industries. Covid-19 has put consumer...

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White Paper: Digitaliser le RGM de la Planification à l’Exécution

Découvrez les bonnes pratiques du Revenue Growth Management et les bénéfices liés à sa digitalisation pour votre organisation. Le RGM, littéralement « Revenue Growth Management » peut se traduire par « Pilotage du Chiffre d’Affaire ». Cette discipline s’est progressivement développée comme un standard pour les...

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White Paper: Revenue Management Growth within a Recession

FMCG is well-placed to deliver growth during the economic recession, however, it requires different thinking. Revenue management is the application of disciplined analytics that predicts shopper and consumer behaviour at the micro-market level and optimises product availability and price to maximise revenue growth. [formidable id="35"]...

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White Paper: Managing Risk in a Time of Uncertainty

The Gap Partnership & Exceedra discussed how Covid-19 is affecting the consumer goods market The global retail environment today is changing rapidly due to the effects of Covid-19. The consumer goods industry is one of many markets that has had to adapt to the current crisis....

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White Paper: Trade Revenue Management

There are various headwinds which are forcing manufacturers to sharpen their ability to understand every penny that is being spent with retailers. Not just above the net sales line, but below the line where retailers are starting to make demands.   CPG companies are facing challenges that...

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White Paper: IBP Success

Today’s consumers have it all, with more choice at lower prices resulting from the explosion of the internet and increasing retailer sophistication. Brand loyalty is no longer the norm, with two thirds of millennials likely to switch brands if they can buy a similar product...

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White Paper: Revenue Management

The global retail environment today is evolving at a rapid rate. Shoppers have become savvier and more sophisticated, while organizations (retailers and manufacturers) are scrambling to innovate and battling just to stay in the game. The Consumer Goods industry is getting more complicated with the...

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White Paper: Framework for TPO

In the super-competitive consumer goods marketplace, profitable trade promotions require the right framework and the right tools. Today, though the economy may be making a come-back, disposable income is still in short supply and there is incredible price transparency across channels. The goal is to...

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Trade Planning White Paper
White Paper: Trade Planning Bill Of “Rights”

The purpose of this Trade Planning Bill of “Rights” is to declare that there is a “right” way to implement TPM to establish the foundation and principles of Integrated Business Planning (IBP). By applying the “rights” of trade planning, your company can improve trade planning...

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White Paper: CBP – The Right Stuff

An increasing number of Consumer Packaged Goods (CPG) companies worldwide are turning their attention to trade improvements as a way to bolster the bottom line. If improved trade effectiveness and better forecasting are in your sights, then Customer Planning needs to be the launching pad. Customer...

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