Changing Dynamics of CPG

20 Apr WEBINAR REPLAY: The Changing Dynamics of the CPG Industry in the Face of COVID-19

Exceedra partnered with Strategy& to present the collaborative webinar, “The Changing Dynamics of the CPG Industry in the Face of COVID-19”, on Tuesday, April 28th.

During this presentation, our speakers discussed how the COVID-19 pandemic has effected the consumer, trading partners, and revenue management. With the massive and unprecedented impact of COVID-19, the CPG Industry is adapting to the rapid change and addressing business disruptions in many areas.

Join Exceedra and Strategy& in this virtual forum to discuss how the crisis has currently transformed the CPG business in many expected, and unexpected, areas.  This interactive session will facilitate a focused discussion on the view of revenue management and the effects on the consumer and trading partners.  

In this webinar, we will discuss:
  • An up to date view of the current market and its business impact across CPG business segments 
  • How the pandemic is affecting the internal and external planning process
  • The focus on filling the shelves and how to adapt to this way of working

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Presenters:

Samrat Sharma – Partner for PwC’s Strategy& 

Samrat is a Partner for PwC’s Strategy& based in Atlanta.  He leads PwC’s US & Mexico CPG sector and the global CMO Advisory.  He has over 20 years of consulting and industry experience in North America and emerging markets.  Samrat specializes in developing new business models to drive growth and reduce costs for CPG clients.  He advises clients on go to market capabilities in the areas of marketing, revenue management, customer and channel management.  Samrat holds an MBA from Carnegie Mellon University.

Chris Rice – SVP Sales & Marketing NA at Exceedra

Chris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This experience come from varying roles at IBM DemandTec, Information Resources Inc., CAS and Quaker Oats Company. Expertise areas include TPM, TPO, Post Event Analysis, strategic trade and marketing planning, shopper insights, and retail execution. Chris has helped many clients make improvements to their trade planning processes and systems.

Whitney Nystrom – Senior Manager for PwC

Whitney is a Senior Manager for PwC based on Chicago.  She has over 10 years of industry and consulting experience implementing business models focused on front office transformation.  She has helped CPG clients harness their data and glean insights to drive revenue growth both in NA and APAC.  Whitney holds an MBA from Southern Methodist University.

Alex Kushnir – Partner for PwC’s Strategy&

Alex is a Partner for PwC’s Strategy& based in Atlanta.  He is a leader and practitioner with more than 20 years of multi-disciplinary global experience in revenue growth management (RGM), trade strategy and execution, digital marketing, shopper marketing, pricing, supply chain planning, and analytics across NA, EMEA, LATAM, and APAC.  He has served over 28 CPG manufacturers globally.  Alex holds an MBA from Emory University.

Panelists:

Gurkan Munsuz – Revenue Growth Management and Trade Marketing Lead at Bimbo Bakeries

Gurkan Munsuz is the Revenue Growth Management and Trade Marketing Lead at the Bimbo Bakeries where he is accountable for price/promotion, mix, trade strategy, and planning.  Gurkan and team work closely with all marketing and sales leads to develop and implement commercial solutions that help both BBU and retailer partners win in the marketplace.  Prior to that, he has covered a variety of roles in Customer Marketing, Revenue Management, Customer Investment Strategy, Category Management and Marketing Research for Kellogg’s, Tyson Foods, and Kimberly-Clark.  He holds a graduate degree in applied economics from Marquette University.

Paul Jaeckel – VP Revenue Growth Management at Reynolds Brands

Paul Jaeckel has spent his career embracing new professional challenges.  He has never backed down from a cross-functional opportunity to leverage his background and experiences, certainly a tenacity and drive for success that organizations know is difficult to find, and but easy to entrust to him. He is currently building a new Revenue Management capability after leading a large scale implementation of a trade promotion management system. Paul also previously led the creation of a new Customer Marketing organization (trade marketing, shopper marketing and analytics), in addition to former leadership roles in new product development, brand marketing, category insights, shopper insights, business development, sales and finance roles.