02 Apr WEBINAR REPLAY: Evolution of the Retail Store As We Emerge From Lock-down: Responding to Massive Changes in Consumer Behavior

Well before we experienced major impacts to the retail landscape as a result of the COVID-19 virus, retailers and brands around the world were transforming to digital commerce and experiencing the penetration of non-traditional players in their space. This change has been accelerated, and arguably  shifted in a different direction, by the pandemic.

Certain categories have experienced a short-term acceleration in sales beyond the capabilities of many supply chains. This is compounded by shifts both to and away from online shopping, redefinition of  what is considered an “essential” category, and the new role of the local grocery store as the main destination outside the home.

We will be taking a closer look at  some of the change factors driving both immediate and longer-term changes in the way we do our grocery shopping that will likely continue through the latter part of 2020, and perhaps beyond.

In this webinar, we will discuss:
  • Category shifts as consumers move from spend on travel, work accessories, luxury cosmetics to demand for bicycles not seen since the 1970’s oil crisis, and cooking basics like flour and sugar as many people discover their inner Martha Stewarts
  • Channels shifts from consumption out of home, to almost entirely in the home
  • Congruent spending behaviour as consumers shift between trading and trading down depending on the consumption occasion
  • Supplier profit pools in many cases drying up as out of home channels turn off, and social distancing regulations drive future consumption behavior
  • We will be looking at these trends and more, and help you understand their implications, and provide our perspective on how we can support your organisations pivot through these changes

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Thursday, June 25th


Asia-Pacific: 2:00-3:00 PM AEST

Europe: 11:30-12:30 PM BST

Central & South America: 11:00-12:00 PM EST

North America: 2:00-3:00 PM EST


1 hour

Asia-Pacific Presenter:

Simon Elsby – Sales Director APAC at Exceedra

Simon is a highly motivated, passionate and charismatic senior business leader with over 25 years’ experience in Shopper and Category Strategy Development, Omni-Channel & Customer Leadership, Revenue Management, Orqanisational Performance and Capability Building within Healthcare, Consumer Electronics, Retail Consulting and FMCG sectors. He also has a great passion for driving Digital Commerce Commercial Transformation covering Ecommerce, Omni-Channel digital marketing integration in FMCG organisations.

Simon has spent 7 and a half years based in Singapore, working across the vibrant South East Asia region which has given him an intimate understanding of Vietnam, Philippines, Malaysia, Thailand, Indonesia, Singapore, Myanmar, Cambodia & Laos offline and online retail environments, as well as his home country of Australia, and birth country of New Zealand. He has worked in and run major consulting projects with companies such as Abbott Laboratories, Coca-Cola, Samsung, Friesland Campina, Treasury Wine Estates, AACo, Diageo, Carlsberg, Suntory, Galderma, BAT and Mondelez.

Key roles within Simon’s career include:

  • Regional Sales Director, APAC (AFS)
  • Commercial Director, APAC (Abbott Laboratories – Nutrition Division)
  • Consultant Partner (Kantar)
  • Director of Consulting (Kantar Retail)
  • Commercial Manager (Coca-Cola Amatil – Licensed Division)
  • National Business Manager (Coca-Cola Amatil)
  • National Business Manager (Heinz)
  • National Business Manager (SC Johnson)

Europe Presenter:

Tomasz Kozlowski, Commercial Director EMEA at Exceedra

Tomasz Kozlowski has 15 years experience in IT providing software solution to the Consumer Goods industry. He has been playing role of Business Development Manager for CEE and Account Executive and Senior Project Manager responsible for Tier 1, Tier 2 customers and implementations across the Globe. With a strong technical background and good experience and knowledge captured wide across different continents, Tom provides leadership in different aspects of the business and plays a key role during Tier 1 Implementations and Accounts management. Right now, on a position of Commercial Director responsible for EMEA region.

Central & South America Presenter:

Andres Jejen

Andres Jejen – VP of Global Presales and Solutions Consultancy (Retail Execution & DSD) at Exceedra

An expert in market needs, Andres Jejen is a Software Consultancy Executive with ample experience in sales force automation, sales and audit management systems, medical promotion systems and in general Software Products related with Sales Force Mobility, for the CPG and Pharmaceutical Industries.

North America Presenters:

Jim Caudill – VP Business Development & Channels at Exceedra

Jim Caudill is an Exceedra Sales and Marketing executive with more than 30 years of experience. Specializing in marketing, business development, global product management, leading R&D and sales teams, and developing strategic alliances within the retail, CPG, and tech industries, Jim helps position companies to attract new investment, curate new prospects, and retain existing clientele.

Tiran Avdar

Tiran Avdar – VP Professional Services for Strategic Accounts at Exceedra

Tiran is a 20+ year Consumer Good industry executive with extensive experience in consulting & delivery of software solutions to leading Consumer Good companies globally. The experience comes from working in various roles in Exceedra/AFS, Quofore, Accenture & Jacada. His areas of expertise include: Retail Execution, CRM, ERP, SFA, DSD, DMS, Advanced Analytics, Integration, Change Management and more. Tiran has helped many clients increase their sales results by optimizing productivity, efficiency & effectiveness of the sales operation.