28 Jan WEBINAR REPLAY: Keeping Your Foodservice TPM Capability in Front of the Change

With all the foodservice industry changes and consumer preference changes, the foodservice business has seen significant growth and turbulence that causes a number of challenges for CPG companies.  In this webinar, Chris Than-Win and Don Baker, with The Partnering Group, will share their experiences through the sea of changes that affects every company with a foodservice business. This will include discussion on the impact to manufacturers and operators from shifting business, ever changing consumer preferences, margin decretive challenges that impact the people, process, and technology used to manage the business.

In this seminar we will review

  • Foodservice Industry changes & challenges
  • Impact on Business and Trade Management
  • Strategies to address pain point & challenges

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Tuesday, March 17th


3-4pm EST


1 hour 


Don Baker – Partner, The Partnering Group

Don consults with both manufacturers and retailers on projects involving trade investment, pricing management, category management and annual planning processes. Don has developed and delivered training courses on pricing strategy and category management in Europe, Canada and the U.S. Don has over 35 years of industry experience in a variety of retail and packaged goods management roles with companies such as Borden, Georgia Pacific, Diageo and Nestle. Don also has retail store management experience as he worked for American Store’s Jewel division. Don’s most recent experience came at Sara Lee where he was Vice President of Best Practices for Sara Lee with responsibilities that included; pricing and promotion management, category management, shelving and assortment, training, customer strategy and sales operations. Don has an MBA from Loyola University and a Bachelor of Science in Food Distribution from Western Michigan University.

Chris Than-Win, Partner at The Partnering Group

Chris is an Associate Partner in the Customer Development Practice at The Partnering Group. Chris brings 20+ years of Trade Marketing, Analytics & Finance Management experience, driving growth in a broad range of businesses including Global Brands, regional retail chains, food production and software. He has a blend of CPG and Software experience, most recently as Sr. Vice President/General Manager for a leading Trade Promotion Management and Analytics provider. Prior to that, he held various trade marketing, operations and finance positions at Sara Lee, Perfetti Van Melle as well as regional firms. During his time in CPG, Chris had extensive experience in driving profitable growth through development of trade strategies, price optimization, penetrating new markets and supporting new product launches. Leveraging his finance background as a CPA, he lead operational initiatives to deliver double digit margin improvement and cost efficiencies while increasing service levels. As a client advocate and consultant, Chris has helped organizations evaluate strategic drivers through a financial lens and ensure tactical alignment in people, process, and technology investments. He specializes in trade spend optimization, customer and channel P&L development, process improvement initiatives as well as TPM/TPO system evaluation and implementation.

Chris Rice – SVP Sales & Marketing NA at Exceedra

Chris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This experience come from varying roles at IBM DemandTec, Information Resources Inc., CAS and Quaker Oats Company. Expertise areas include TPM, TPO, Post Event Analysis, strategic trade and marketing planning, shopper insights, and retail execution. Chris has helped many clients make improvements to their trade planning processes and systems.

Chris is a graduate of the Kenan-Flager Business School at the University of North Carolina – Chapel Hill.