01 Apr WEBINAR: How Are CPG Companies Adapting to Change in the Face of COVID-19?
With the massive and unprecedented blow of COVID-19, the CPG Industry is working hard to adapt to the rapid changes and address the business impact in many areas. The Promotion Optimization Institute and Exceedra will feature a CPG panel in a focused discussion on how the crisis has affected their business.
In this webinar, our panelists will review how the pandemic has altered planning processes and how it has increased the pressures of order fulfillment. With speakers Brodie Nissen of Method, Peter Naumann of KIND, and Bob Schmidt of ACH Food, attendees will learn how to adapt to a new way of working from some of the industries thriving businesses.
Join us and our guest speakers on July 9th, 2020 at 2pm EST for a panel discussion on the impact of COVID-19 on the consumer, trading partners, and revenue management.
In this webinar, we will discuss:
- How has the pandemic affected the internal and external planning process
- The impact of crisis management and organizational preparedness
- The pressures on fulfilling orders and how to adapt to a new way of working
- The impact on trade planning, promotions, and revenue management
Thursday, July 9th 2020
Brodie Nissen – Sr. Director Sales Planning at Method
Brodie has 20+ years’ experience of CPG sales, with a concentration in business development/trade planning. He recently joined method (a division of SC Johnson) to help build their trade/planning capabilities and help integrate other natural oriented SC Johnson brands into method’s San Francisco based headquarters. He has spent the better part of the last 10 years with natural oriented brands (CleanWell, Annie’s, Epic, Califia, Iconic, and now method) and loves the unique challenges this channel presents. The first half of his career was spent with larger more established brands (Georgia Pacific and Del Monte). Brodie’s unique experience of working with larger, established conventional brands and smaller, natural oriented growth brands gives him good perspective of how big companies do things and what should be translated to smaller growth brands.
Bob Schmidt – National Sales Director at ACH Food
Bob is the Director of Customer Marketing at ACH Foods, where he is responsible for improving and enhancing trade investment strategies and leveraging analytics which allows for much stronger discussions with its top customers. In addition to focusing on Trade Management, he is also leads the internal sales process which focuses on collaborating with Brand, Finance and Retail Field sales to ensure alignment across its portfolio of products. Prior to ACH Foods, Bob spent 15 years at Barilla America where he led the Trade Marketing group as well as holding other lead sales roles in Specialty, Club, Mass and Foodservice. Bob received his Business degree from Illinois State University, Normal, Illinois. He and his wife Cathy have 3 children, and 7 grandchildren, and make their home in Barrington, Illinois
Peter Naumann – VP of Revenue Management at KIND Snacks
Peter is currently Vice President of Revenue Growth Management at KIND Snacks where he has established and embedded this new capability into KIND’s commercial process. He has over 25 years of experience with trade strategy optimization, analytics, and shopper insights in a number of different companies. In his previous role, he was Head of the Sales Strategy at Philips with leadership responsibility for Category Management, Shopper Insights, Trade Marketing, and Revenue Management. Peter received his BA in Economics from the University of Connecticut, and an MBA from Georgetown University.